Data modelling is a global term used to describe the documentation of a new or existing business system. The core aim of a successful data model is to encourage data analysis and, in turn identify key business questions you need to answer.
An extension of Artificial Intelligence (AI), Machine Learning (ML) can help us find, track and engage insights we can’t see otherwise. By acting in the most efficient way, a machine is able to analyse, classify and transform otherwise meaningful data into helpful output.
A key trend in machine learning is the ability to ‘set and forget’ – not needing to rely on a data analyst to use resources to see insight within your data, but to train and teach a machine to make it’s own data decisions so that the output is effective for you.
Machine Learning and Artificial Intelligence are here. They enable us to track trends in a way we have never been able to do in the past with extreme efficiency. Customer engagement and sentiment can be understood using a variety of tools; from voice conversations, website engagement and even media such as video or images. This is not the first thing you will want, but it is here and now.